Conventions of a music video

Conventions of a music video from fionamedia

Production Diary 3 – analysing previous student's work and summer plans

This week I carried on with the research tasks that I started with last week.

For homework we had to analyse previous student’s coursework. I chose to analyse Lorida Berisha’s work because out of all the previous students, it is the closest type of music video I want to make. The music video is quite simple and consists of the model walking around and finding the lyrics of the song. It also has some cuts of the model lip-syncing to the song. I want to achieve something similar to this apart from, I may only base my music video on the lyrics of the song and won’t have anyone performing it.
I analysed the music video, digpak and advert. For the music video I analysed it in terms of camera, editing, mise-en-scene and then talked about the strengths and weaknesses of it in general. For the digipak and advert, I talked about it in terms of colour scheme, font, image, layout and also made some other comments about other details of the product. Since both the digpak and advert were similar in a number of ways e.g. the colour scheme, I referred back to the first product when I analysed the second one. This task had helped me to understand more about the kind of music video I want to create as picking out points that were good and bad from the student’s work had made me more aware of what I could do as well as what to avoid.

Over the summer holidays I plan to do some more of the research tasks to ensure that I am prepared to finish them in the new term and start the planning tasks.

I will try and complete most of the tasks which does not require me to have a clear idea of what type of music video I want to do as at this stage I am still gathering ideas together. At the moment I am thinking of doing a music video with the lyrics of the song written on paper and a variety of other objects. I will soon start to look at the type of songs which would help me to achieve this kind of music video well –these will most likely to be slow songs as it would be much easier to edit.

I will also improve the tasks which I did not do well enough on so that I can get a better mark such as the analyses and some other tasks.

If I do get a clearer idea on what to do for my music video over the summer holidays, I would start some of the planning tasks to ensure that I can quickly start filming as soon as possible as I think this would take a long time.

Analysis of previous student’s work

Lorida Berisha

Kodaline – “All I Want” – 4:42

 

 

FINAL VIDEO from Lorida on Vimeo.

 

Media - Analysis of Previous Student's Work

Production Diary 2 – starting research tasks and skills audit

This week we started the some of the planning/research tasks depending on which we preferred to start with. I started with the research tasks because I am still not too sure about what I want to do for my music video so these research tasks can help me to establish more ideas.

I firstly looked through the tasks and picked the ones which I can do even without an idea about the type of music video I want to create. I chose to do the digipak research task. I found out what a digipak was by researching it on the internet and I then included an example of one on the post I posted on Blogger.

I also started on the conventions of a music video as this could help me to get some ideas on the type of music video I want to create as well. I divided this up into sections such as camera, mise-en-scene, editing and sound.

Skills audit
Some skills which I believe I can bring to the project include organisation skills, presentation skills and editing skills. Throughout GCSE and AS I have learnt a lot about organising my time since there were lots of tasks which we had to complete for the coursework. I will make sure to keep up the pace that I have been working up to for previous coursework as it will ensure that I finish the coursework on time.

For AS media I had learnt how to use a variety of different software to present my work so that it is professional and also interesting. For example, I used Prezi and Issuu to present my work in a professional way. These software worked very well and so I plan to use it for my coursework this year as well.

Since I have had some experience in editing on software such as Photoshop and InDesign, I will be able to use the skills I have developed for this coursework. Since I completed my AS media coursework, I have become much better at editing. For example with photos, I am familiar with changing the settings e.g. brightness, contrast, colour etc. and deleting the background.

What is a digipak?

What is a digipak?

A digipak typically consists of a folded heavy paper/cardboard or card stock with one or more plastic trays which can hold the CD or DVD attached to the inside. It is one of the first alternatives to jewel cases that is used by major record companies.

It is often used as the packaging for CD singles or special editions. The use of digipaks became popular amongst record labels and recording artists in the early 2000s.

§  Digipaks looks nice and is perhaps more stylish and professional-looking than jewel cases.

§  However they are more expensive than jewel cases.

§  Digipaks are more environmentally friendly because they use about 65% less plastic than most jewel cases.

§  Although digipaks don’t crack like jewel cases but they wear away quicker as the paper eventually comes apart or the colour may fade.

§  Furthermore the teeth used to hold the CD in place cracks and fall out more easily than is jewel cases as the outer packaging is made of paper.

Similar Product Research

I analysed a music video which is similar to what I intend to create. I chose this music video because it a performance-based pop music video which involves the lyrics of the song in a creative way. I identified some interesting parts of the music video in terms of the lyrics, mise-en-scene as well as the use of camera.

Media Similar Product Research from fionamedia

For this task I analysed digipaks, magazine advertisements and websites. For each of them I analysed parts such as the colour scheme, image and text. Through this task I have learnt that having a consitent colour scheme is important in making a product look professional. The image should also be thought carefully to match the colour scheme and the text should also be considered well to make it suitable for the product. I will consider to use some of the conventions I found in my own product such as having the artist and album name in a different colour.

Production Diary 1 - intial thoughts

For this G324 coursework we are required to do 1 of the 14 briefs given including a music video, short film, TV trailer, magazine etc.

I decided to do a music video because I like the idea of the package for that brief. In this package you can choose to do 2 of the following 3 options: a website homepage for the band, a digipak for the album’s release and a magazine advertisement for the digipak. All 3 of the options are quite good and would be interesting to do. At this stage I am thinking of doing the homepage and advertisement. I believe that doing a homepage would be challenging but would be enjoyable as the same time so I may decide to do that. On the other hand I am more experienced in making poster type products so the advertisement may be a choice for me too. I am still in the early stages of gathering ideas so at the moment it is alright to hang on to these thoughts and come to a conclusion later.

As for the music video, I am not too sure about what kind of concept I want to go for yet. In class, we looked through several existing music videos as well as ones produced by students from the past years to get some ideas of the type of music videos we could create. Furthermore we looked at the different styles of music videos we could base our own one on. For example, some of the styles included narrative plot, time lapse, spilt screen, utilising key lyrics and multiple personalities and so on.
We looked at some of the most successful music videos created by students in the past so that we have an idea of the standard we must produces ours to. It was interesting to see how different some of the videos were, despite getting similar credit.

After watching and discussing about the types of music videos we could do, it has helped me a bit to gather some ideas in my head about what I could create. Some concepts I may consider include: utilising key lyrics and extreme slow motion. I believe that these concepts would be interesting to do as it is less usual for a music video because most music videos are of the artist lip-syncing and performing or there is a story to the music video. I find that these types of music videos are more challenging since you would have to find people who can act well for it to be successful. Furthermore creating a storyline is not easy and personally writing a story is not my strength so I perhaps won’t go for that type of music video.