Music Video History

Work that I admire

Jason Mraz – I Won’t Give Up (Lyric Video)

The lyric video for the song revolves around the theme of letters. The time which the video was set seemed to be old and so the colour/lighting of the video was made to be dimmer and brown so that it matched the time era. Furthermore the props used matched this time era as letters were more often written before the computers were used by most people so this suggests the time the video was set in. Furthermore, the use of fountain pens and old style keys reinforces the time era it was set in.

There are several ways in which the props are used to present the lyrics of the song. A lot of the time the lyrics are written on the envelopes of the letters but they are presented in different ways; for example the lyrics were sometimes written on a few separate envelopes and sometimes the whole line of lyrics was written on one envelope. Another thing which was often used was a table which varied in colours to make it not seem too repetitive. Actors were used in the video where they flipped the page in the book and picked up the envelope to reveal the lyrics. The video also had a narrative to it as there was some acting in the beginning and at the end of the video.

I like this video because it has a nice theme and the props used were well selected to create the theme. The lighting was also adjusted to match the appropriate time era to when it was set. Furthermore, although some of the props were used over and over again, each time it varied a little to make it look different and interesting to watch. Another thing I like about it was the incorporated acting in the beginning and at the end of the video which makes the video different to other lyric videos.

Katy Perry – Birthday (Lyric Video)

This video is really creative in the way it presents the lyrics of the song. Firstly, the number of cakes used to create the video is quite incredible. Although most of the lyrics were displayed on birthday cakes but the amount of different types of cakes used made it remarkable. Some of the cakes included traditional birthday cakes, cartoon cakes, cupcakes and other types of cakes were used. The bright colours used were very appealing and suitable for the theme of the song as they connote happiness which links to the title of the song “Birthday” as it typically a joyful event. Another part of the video which I like is the use of transitions between the different types of lyrics. Some examples include the use of a pan and tilt. The sequence of the lyrics shown was also continuous a lot of the time where it was not edited so it was all in one shot and this made it flow. There were a variety of props used in the video which were all closely related to the title of the song. For example, at first there was a cake mix which a wooden spoon, then there was plain flour, a rolling pin, ribbons, candles and so on. It is quite fascinating how the lyrics were put onto each of these items to make it look interesting to the audience. Overall, the lyric video was creative in how the lyrics were displayed with the great amount of props used to create it which is what I really admire about this video.

Conventions of a music video

Conventions of a music video from fionamedia

Production Diary 3 – analysing previous student's work and summer plans

This week I carried on with the research tasks that I started with last week.

For homework we had to analyse previous student’s coursework. I chose to analyse Lorida Berisha’s work because out of all the previous students, it is the closest type of music video I want to make. The music video is quite simple and consists of the model walking around and finding the lyrics of the song. It also has some cuts of the model lip-syncing to the song. I want to achieve something similar to this apart from, I may only base my music video on the lyrics of the song and won’t have anyone performing it.
I analysed the music video, digpak and advert. For the music video I analysed it in terms of camera, editing, mise-en-scene and then talked about the strengths and weaknesses of it in general. For the digipak and advert, I talked about it in terms of colour scheme, font, image, layout and also made some other comments about other details of the product. Since both the digpak and advert were similar in a number of ways e.g. the colour scheme, I referred back to the first product when I analysed the second one. This task had helped me to understand more about the kind of music video I want to create as picking out points that were good and bad from the student’s work had made me more aware of what I could do as well as what to avoid.

Over the summer holidays I plan to do some more of the research tasks to ensure that I am prepared to finish them in the new term and start the planning tasks.

I will try and complete most of the tasks which does not require me to have a clear idea of what type of music video I want to do as at this stage I am still gathering ideas together. At the moment I am thinking of doing a music video with the lyrics of the song written on paper and a variety of other objects. I will soon start to look at the type of songs which would help me to achieve this kind of music video well –these will most likely to be slow songs as it would be much easier to edit.

I will also improve the tasks which I did not do well enough on so that I can get a better mark such as the analyses and some other tasks.

If I do get a clearer idea on what to do for my music video over the summer holidays, I would start some of the planning tasks to ensure that I can quickly start filming as soon as possible as I think this would take a long time.

Analysis of previous student’s work

Lorida Berisha

Kodaline – “All I Want” – 4:42

 

 

FINAL VIDEO from Lorida on Vimeo.

 

Media - Analysis of Previous Student's Work

Production Diary 2 – starting research tasks and skills audit

This week we started the some of the planning/research tasks depending on which we preferred to start with. I started with the research tasks because I am still not too sure about what I want to do for my music video so these research tasks can help me to establish more ideas.

I firstly looked through the tasks and picked the ones which I can do even without an idea about the type of music video I want to create. I chose to do the digipak research task. I found out what a digipak was by researching it on the internet and I then included an example of one on the post I posted on Blogger.

I also started on the conventions of a music video as this could help me to get some ideas on the type of music video I want to create as well. I divided this up into sections such as camera, mise-en-scene, editing and sound.

Skills audit
Some skills which I believe I can bring to the project include organisation skills, presentation skills and editing skills. Throughout GCSE and AS I have learnt a lot about organising my time since there were lots of tasks which we had to complete for the coursework. I will make sure to keep up the pace that I have been working up to for previous coursework as it will ensure that I finish the coursework on time.

For AS media I had learnt how to use a variety of different software to present my work so that it is professional and also interesting. For example, I used Prezi and Issuu to present my work in a professional way. These software worked very well and so I plan to use it for my coursework this year as well.

Since I have had some experience in editing on software such as Photoshop and InDesign, I will be able to use the skills I have developed for this coursework. Since I completed my AS media coursework, I have become much better at editing. For example with photos, I am familiar with changing the settings e.g. brightness, contrast, colour etc. and deleting the background.

What is a digipak?

What is a digipak?

A digipak typically consists of a folded heavy paper/cardboard or card stock with one or more plastic trays which can hold the CD or DVD attached to the inside. It is one of the first alternatives to jewel cases that is used by major record companies.

It is often used as the packaging for CD singles or special editions. The use of digipaks became popular amongst record labels and recording artists in the early 2000s.

§  Digipaks looks nice and is perhaps more stylish and professional-looking than jewel cases.

§  However they are more expensive than jewel cases.

§  Digipaks are more environmentally friendly because they use about 65% less plastic than most jewel cases.

§  Although digipaks don’t crack like jewel cases but they wear away quicker as the paper eventually comes apart or the colour may fade.

§  Furthermore the teeth used to hold the CD in place cracks and fall out more easily than is jewel cases as the outer packaging is made of paper.