Final draft - advert and digipak

Magazine advert

Digipak

Final draft - music video

Production Diary 22 – feedback and final draft

This week we had to complete the final draft for our music video, digipak as well as the magazine advert. We made improvements according to the feedback we received.

After getting feedback on my music video I analysed the results and found which areas I needed to improve on and which parts were favoured by the audience. I changed some of the camera shots so that there was more of a variety. I added in more transitions and different movements. I also included new props which were filmed in the second music video shoot. 

For my music video, I mainly changed the transitions of the scenes so that they were smoother. I also added in the extra footage I had taken and altered the lighting to make it fit with the rest of the footage.

As for the digipak, I had changed the image to one that I had taken with the camera in the studio rather than the print screen of my music video with the green background. This made the quality of the photo much better as it was clearer and the outline was smoother. I also added in a ‘Thanks to’ on the inside page and decorated the CD.

For the magazine advert, I also changed the photo so it was the same as the digipak. I also added in a more reviews to fill up the empty space around the image.

Audience survey responses

Audience feedback survey

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Production Diary 21 - contact sheet, brand guidelines, key framing

I created the contact sheet of the photos I took for the digipak and magazine advert. To do this I opened up Photoshop and created the contact sheet by clicking file > automate > contact sheet II.

For the brand guidelines I displayed the colours, fonts and logo of my product to show what would be used if other people were to create a product related to my brand.

I also created a video using CamStudio to show how I did the key framing for my music video. This was more useful than explaining in words as you can see how it is done.

 

 

 

Brand Guidelines

For the brand guidelines, I displayed the main fonts I used as well as the colours for my print work (digipak and magazine advert). I also put the logo I used throughout my products. These were used to create a house style in my products.

Key framing

This video shows how I used key frames to create movements and transitions in my music video. In addition to what was demonstrated, I also included movements where the artist came on and off the screen from the sides. The use of key frams was effective in achieving a fun and interesting vibe that matches the pop genre.

Contact sheet

I took some photos for my digipak and magazine advert in the studio where there was good lighting that would enable me to edit my photos easily. I took some landscape and portrait photos so I could have more of a choice when choosing which photos to use. I only directed the model to do two kinds of poses as I was clear on what type of photo I wanted to use.
I created the contact sheet on Photoshop which put together the photos I potentially would use for the digipak and magazine advert.