Tuesday 8 July 2014

Production Diary 3 – analysing previous student's work and summer plans

This week I carried on with the research tasks that I started with last week.

For homework we had to analyse previous student’s coursework. I chose to analyse Lorida Berisha’s work because out of all the previous students, it is the closest type of music video I want to make. The music video is quite simple and consists of the model walking around and finding the lyrics of the song. It also has some cuts of the model lip-syncing to the song. I want to achieve something similar to this apart from, I may only base my music video on the lyrics of the song and won’t have anyone performing it.
I analysed the music video, digpak and advert. For the music video I analysed it in terms of camera, editing, mise-en-scene and then talked about the strengths and weaknesses of it in general. For the digipak and advert, I talked about it in terms of colour scheme, font, image, layout and also made some other comments about other details of the product. Since both the digpak and advert were similar in a number of ways e.g. the colour scheme, I referred back to the first product when I analysed the second one. This task had helped me to understand more about the kind of music video I want to create as picking out points that were good and bad from the student’s work had made me more aware of what I could do as well as what to avoid.


Over the summer holidays I plan to do some more of the research tasks to ensure that I am prepared to finish them in the new term and start the planning tasks.
I will try and complete most of the tasks which does not require me to have a clear idea of what type of music video I want to do as at this stage I am still gathering ideas together. At the moment I am thinking of doing a music video with the lyrics of the song written on paper and a variety of other objects. I will soon start to look at the type of songs which would help me to achieve this kind of music video well –these will most likely to be slow songs as it would be much easier to edit.
I will also improve the tasks which I did not do well enough on so that I can get a better mark such as the analyses and some other tasks.
If I do get a clearer idea on what to do for my music video over the summer holidays, I would start some of the planning tasks to ensure that I can quickly start filming as soon as possible as I think this would take a long time.

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