Research into genre

By doing this research I can apply some of the conventions of the pop genre into my music video. For example, I know I should try to make it colourful and display a positive message to the audience. I also know that my song fits in with the genre as it is about friendship and I found that typical pop songs are about relationships. Since the pop genre is focused on visual imagery I know that I should create a music video which meets this and this could be done through the use of mise-en-scene.